"A manual interacting game in which 5 teams buy and sell property among themselves." (Kibbee/Craft/Nanus 1961, 333); “Operation Suburbia is an interaction game which stresses the necessity for communication within and among groups in the planning and…
Supermarkt-Management; “Quarterly expenditure decisions by top supermarket management in advertising, special promotions and traffic leaders; stock maintenance; product and market research. Single product line sold competitively in 2 marketing areas”…
Komplexes Marketing Game mit freien Rollenspielelementen; „This game is one of the most detailed games that exist. Each team makes many decisions in marketing as well as in other functional areas. For each kind of decisionsay, product quality- a…
“Quarterly general management decisions on production, research and development, marketing, plant capacity, price, market research, bank loans, and dividends. Prices of the company's stock vary with corporate effectiveness and help determine lines of…
Top Management Game (bspw. UCLA) wird als Datengenerator benutz und ein Konkurrenzmarkt gespielt; „Permits players to form and operate a number of business firms in a small competitive industry. A top management game (e.g., the UCLA game) is used as…
“Since the game is flexible and can be tailored to particular needs, the general training purpose is to provide a decision-making model which demonstrate the interrelationships of the key variables in a business system. Emphasis can be shifted by…
