Description
Supermarkt-Management; “Quarterly expenditure decisions by top supermarket management in advertising, special promotions and traffic leaders; stock maintenance; product and market research. Single product line sold competitively in 2 marketing areas” (Kibbee/Craft/Nanus 1961, 322); “The game is designed to teach participants to synthesize and make decisions effectively as members of interacting business factors in a competitive situation.” (Graham/Gray 1969, 449)
Source
Bleicher 1962a, 44; Kibbee/Craft/Nanus 1961, 315ff; Greenlaw et al. 1962, 22f, 159, 308; Graham/Gray 1969, 449f