(Krogers) Supermarket Decision Simulation

Dublin Core

Title

(Krogers) Supermarket Decision Simulation

Creator

Donald Gaal / Paul S. Greenlaw

Publisher

The Kroger Company

Format

Handspiel

Description

Supermarkt-Management; “Quarterly expenditure decisions by top supermarket management in advertising, special promotions and traffic leaders; stock maintenance; product and market research. Single product line sold competitively in 2 marketing areas” (Kibbee/Craft/Nanus 1961, 322); “The game is designed to teach participants to synthesize and make decisions effectively as members of interacting business factors in a competitive situation.” (Graham/Gray 1969, 449)

Source

Bleicher 1962a, 44; Kibbee/Craft/Nanus 1961, 315ff; Greenlaw et al. 1962, 22f, 159, 308; Graham/Gray 1969, 449f

Date

1961 (maybe earlier)

Coverage

USA

Citation

Donald Gaal / Paul S. Greenlaw, “(Krogers) Supermarket Decision Simulation,” Learning Games Initiative Research Archive (LGIRA), accessed July 16, 2019, http://lgira.mesmernet.org/items/show/2409.

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