(M.I.T.) Marketing Game

Dublin Core

Title

(M.I.T.) Marketing Game

Creator

Thomas K. Glennan, Jr.

Publisher

Massachusett Institute of Technology, Sloan School of Industrial Management

Description

Komplexes Marketing Game mit freien Rollenspielelementen; „This game is one of the most detailed games that exist. Each team makes many decisions in marketing as well as in other functional areas. For each kind of decisionsay, product quality- a number of specific decisions are to be made. The purpose is to provide experience in a complex and uncertain situation, and to improve skills in managerial analysis and decision-making, as well as in communications and interpersonal relations.“ (Meurs/Choffray 1975, 108); “Semi-annual decisions by middle marketing managers in advertising media. selection, pricing, dealer promotion, advertising message, product policies, channels of distribution, market research, sales-force needs, financial decisions. Single product (electric floor polisher) sold competitively in 4 markets.“ (Kibbee/Craft/Nanus 1961, 328)

Source

Koller 1969, 106; Greenlaw et al. 1962, div.; Meurs/Choffray 1975, 108; Graham/Gray 1969, 327 ff; Massy 1962; Amstutz/Claycramp 1964; Dale/Klasson 1964

Date

1959 (maybe earlier)

Coverage

USA

Citation

Thomas K. Glennan, Jr., “(M.I.T.) Marketing Game,” Learning Games Initiative Research Archive (LGIRA), accessed May 18, 2025, http://lgira.mesmernet.org/items/show/2410.

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