“The training purpose of Adman is to present to the student some of the problems in selecting efficient advertising and to acquaint him with advertising prices and terms and the advantages of different advertising media.” (Graham/Gray 1969, 378)
Graham/Gray 1969, 377ff
1969 (maybe earlier)
--, “Adman,” Learning Games Initiative Research Archive (LGIRA), accessed December 5, 2019, http://lgira.mesmernet.org/items/show/2425.
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