ADPLAN

Dublin Core

Title

ADPLAN

Creator

--

Publisher

--

Format

Handspiel

Description

“The training purpose is to integrate all the major product and promotional decisions of advertising planning into a realistic learning experience which will enable the participants to project the lessons into their real-life situations. Further purposes are to provide participants with experience in the group dynamics of decision making under pressure.” (Graham/Gray 1969, 379)

Source

Graham/Gray 1969, 378

Date

1969 (maybe earlier)

Coverage

USA

Citation

--, “ADPLAN,” Learning Games Initiative Research Archive (LGIRA), accessed August 21, 2019, http://lgira.mesmernet.org/items/show/2426.

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