“The training purpose is to integrate all the major product and promotional decisions of advertising planning into a realistic learning experience which will enable the participants to project the lessons into their real-life situations. Further purposes are to provide participants with experience in the group dynamics of decision making under pressure.” (Graham/Gray 1969, 379)
Graham/Gray 1969, 378
1969 (maybe earlier)
--, “ADPLAN,” Learning Games Initiative Research Archive (LGIRA), accessed August 21, 2019, http://lgira.mesmernet.org/items/show/2426.
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