PROMAR (=The New Product Marketing Game)

Dublin Core

Title

PROMAR (=The New Product Marketing Game)

Creator

C. Samuel Craig / Lawrence A. Brown / R. Zeller

Publisher

--

Description

“During the game the player makes decisions about: (l) the
number, size, and location of retail outlets for a new product;
(2) the price of the new product; (3) the advertising expenditure; (4) borrowing expansion capital or repaying loans; and (5) utilizing available information about the game world and his own performance. The game decision-making environment changes from time interval to time interval on the basis of these decisions.” (Craig/Brown 1978, 32)

Source

Craig/Brown 1978

Date

1977 (maybe earlier)

Coverage

USA

Citation

C. Samuel Craig / Lawrence A. Brown / R. Zeller, “PROMAR (=The New Product Marketing Game),” Learning Games Initiative Research Archive (LGIRA), accessed July 21, 2019, http://lgira.mesmernet.org/items/show/6603.

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