»The NYU MANAGEMENT GAME is a complex simulation of business enterprises operating in a competitive industry. It is designed to provide students with a compressed and integrative but realistic experience in the management and operation of a medium-sized, publicly held corporation. In this one-semester, intensive course, the students are exposed to the problems, uncertainties, stress, and opportunities that arise in managing a company for a simulated two-year period. The simulation program duplicates not only the actual operating, marketing, and financial transactions encountered in competitive business operations, but also the internal problems of operating in a management group under conditions of limited time and resources, rewards and penalties, and high stress.« (Uretky 1973, 223). Export nach u.a. Ungarn / Karl Marx University in Budapest (Uretzky 1973)
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]]> number, size, and location of retail outlets for a new product;
(2) the price of the new product; (3) the advertising expenditure; (4) borrowing expansion capital or repaying loans; and (5) utilizing available information about the game world and his own performance. The game decision-making environment changes from time interval to time interval on the basis of these decisions.” (Craig/Brown 1978, 32)
]]> demand, variable cost analysis and marginal analysis. The game is self scoring.” (Davis/Wurth 1965, 77)
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