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            <name>Title</name>
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                <text>Early Business Games (US and Germany)</text>
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            <name>Description</name>
            <description>An account of the resource</description>
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                <text>List of early business games / business simulations, primarily developed in the USA and Germany</text>
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            <name>Creator</name>
            <description>An entity primarily responsible for making the resource</description>
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                <text>Research Project "Business Game as a Cultural Technique" (http://www.kulturtechnik.biz)</text>
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          <name>Title</name>
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              <text>(M.I.T.) Marketing Game</text>
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          <name>Creator</name>
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              <text>Thomas K. Glennan, Jr.</text>
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          <name>Date</name>
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              <text>1959 (maybe earlier)</text>
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          <name>Coverage</name>
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              <text>USA</text>
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          <name>Publisher</name>
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              <text>Massachusett Institute of Technology, Sloan School of Industrial Management</text>
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          <name>Description</name>
          <description>An account of the resource</description>
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              <text>Komplexes Marketing Game mit freien Rollenspielelementen; „This game is one of the most detailed games that exist. Each team makes many decisions in marketing as well as in other functional areas. For each kind of decisionsay, product quality- a number of specific decisions are to be made. The purpose is to provide experience in a complex and uncertain situation, and to improve skills in managerial analysis and decision-making, as well as in communications and interpersonal relations.“ (Meurs/Choffray 1975, 108); “Semi-annual decisions by middle marketing managers in advertising media. selection, pricing, dealer promotion, advertising message, product policies, channels of distribution, market research, sales-force needs, financial decisions. Single product (electric floor polisher) sold competitively in 4 markets.“ (Kibbee/Craft/Nanus 1961, 328)</text>
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            <elementText elementTextId="72658">
              <text>Koller 1969, 106; Greenlaw et al. 1962, div.; Meurs/Choffray 1975, 108; Graham/Gray 1969, 327 ff; Massy 1962; Amstutz/Claycramp 1964; Dale/Klasson 1964</text>
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