ADPLAN
Dublin Core
Title
ADPLAN
Creator
--
Publisher
--
Format
Handspiel
Description
“The training purpose is to integrate all the major product and promotional decisions of advertising planning into a realistic learning experience which will enable the participants to project the lessons into their real-life situations. Further purposes are to provide participants with experience in the group dynamics of decision making under pressure.” (Graham/Gray 1969, 379)
Source
Graham/Gray 1969, 378
Date
1969 (maybe earlier)
Coverage
USA
Collection
Citation
--, . ADPLAN. --, 1969. Accessed 17 Aug. 2026. https://lgira.mesmernet.org/items/show/2426
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Added by Rolf F. Nohr