SESAME (= Sales Executives Strategy and Management Exercise)
Dublin Core
Title
SESAME (= Sales Executives Strategy and Management Exercise)
Creator
--
Publisher
C-E-I-R, Inc.
Format
IBM 704
Description
“Quarterly decisions by top sales management in hiring and firing of salesmen, allocation of sales and managerial effort, compensation, advertising and sales promotion, price and market research. Five companies each selling two products competing in a single market.” (Kibbee/Craft/Nanus 1961, 318)
Source
Kibbee/Craft/Nanus 1961, 315ff
Date
1961 (maybe earlier)
Coverage
--
Collection
Citation
--, “SESAME (= Sales Executives Strategy and Management Exercise),” Learning Games Initiative Research Archive (LGIRA), accessed May 3, 2024, http://lgira.mesmernet.org/items/show/2741.
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Added by Rolf F. Nohr