Planning Simulation Exercise
Dublin Core
Title
Planning Simulation Exercise
Creator
George Feeney
Publisher
General Electric Company
Format
LGP-30
Description
Gewinnplanungsmodell; “A marketing-oriented game in which 4 companies sell 2 products in 3 markets. For each product the companies make quarterly decisions on price product development expenditures, and finished goods inventories; for each market, the companies make quarterly decisions on market development expenditures. Companies must budget annually; actual decisions may not deviate more than 20 per cent from budget. Interactive” (Kibbee/Craft/Nanus 1961, 320)
Source
Bleicher 1962a, 49; Kibbee/Craft/Nanus 1961, 315ff
Date
1956 bis 1961
Coverage
USA
Collection
Citation
George Feeney, “Planning Simulation Exercise,” Learning Games Initiative Research Archive (LGIRA), accessed May 13, 2026, https://lgira.mesmernet.org/items/show/2684.
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